In Focus: Applecross Antiques

In Focus: Applecross Antiques

AntiqueForSale have an ever increasing number of antiques and fine art dealers, all of which are located in the United Kingdom. Each one of our antique dealers has their own story to tell, wisdom to impart, and beautiful products to sell. Last week I had the privilege of speaking to Alan Miller from Applecross Antiques.

Applecross Antiques have been trading for almost forty years, having had three shops, exhibiting weekly for many years at a wide spectrum of Fairs from Swinderby to both sections at the N.E.C. and have been actively selling antiques online since 1999

Applecross have built a good reputation based upon a courteous, traditional values, and above all, professional service, of the sort that, sadly, is now all too often regarded as 'out of date' in today's business environment.

Their warranty unconditionally guarantees that all stock offered by their online presence is as represented, and all purchases supplied by them are in good faith and backed by their detailed 'Online Receipt and Certificate of Authenticity'.

Asked about the state of the antiques market, Applecross believe as strongly as ever that on-line global trading is the way forward for most antiques businesses. Alan Miller of Applecross comments '...given the present parlous state of business, (we note for example that Woburn Abbey Antiques Centre, where we had two shops for many years, is to close in a couple of months time), a move to a greater on-line presence is essential for survival.'

Applecross have always been upfront and honest with clients about antique investment, their advice being:

'It has never been our policy to recommend that our clients should buy antiques for investment, despite the vogue for "alternative investments" promoted in some quarters during recent years.

The market for art and antiques is driven by many factors, not the least of which is fashion, the result being that, just as with stocks, rather like a game of "Snakes and Ladders", the index of prices can slide down just as quickly as it can spring up.
With this in mind, we recommend that, when considering a purchase, you should ask yourself three simple questions:

Do I like it?
Do I want it?
and of course, Can I afford it?

If the answer to all three questions is 'Yes', then, go right ahead, buy the item and enjoy it. Should your purchase subsequently prove to have been a good investment, as indeed many collectors have found to be the case, then consider that good fortune as a bonus. That said, we would nonetheless emphasise that it remains our policy strongly to caution against buying antiques for investment with financial appreciation as your primary aim.

Below are few questions I asked Applecross Antiques:

Q :- How did you come to be working in the Antiques industry?

A :- Not by nature a Team Player, self-employment was clearly the obvious route to job satisfaction, whilst a strong interest in both history and conservation made Antiques an obvious choice.


Q :- What, in your opinion, is the best thing about working in Antiques?

A :- The satisfaction that comes from working at the sharp end of real life conservation.


Q :- What is, has been, your favourite antique that you have sold or owned?

A :- Extremely difficult to choose, would be torn between a fine example of Jennens & Bettridge Papier Mache and a choice piece of Thomas Barton Tunbridge Ware.


Q :- What makes your business unique? People, products, approach to business etc.

A :- The Stock, since each item is a little piece of our heritage which we are priviledged to endow with a new lease of life.


Q :- You have vast and valuable experience in the Antiques Industry. Do you have any advice for any new up and coming antiques dealers?

A :- The importance of appreciating that, in today’s world, Dealing in Antiques is increasingly a knowledge based business, but above all Remember – “Always be prepared to take a Profit”. Finally, accept that you will never "know it all", so be prepared to keep on learning right up until the end.


Applecross' service and advice is as solid as their fundamental principles and an example to all who wish to thrive. As a business that is adapting with the ever changing consumer world we are proud to partner them in that process.

Browse Applecross' selection of antiques here  - http://www.antiqueforsale.co.uk/dealers-list/applecross-antiques/ 

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